MacLeod: "I am interested in the subliminal messages of advertising and have noticed how often those messages are about "LOVE". It reminds me of that childhood song: I love you, I love you NOPE!"

As a featured artist of the Gladstone Hotel's Fly By Night event, MacLeod mounted large neon signs in the windows of the hotel's Art Bar.

October 2, 2010, Gladstone Hotel, 1214 Queen Street West, Toronto

Open/Nope Hearts, Gladstone Hotel, October 2, 2010

Open/Nope Hearts, Gladstone Hotel, October 2, 2010